If you are an entrepreneur or a marketer, then you may already know that promoting your business is not just about mega budget advertising campaigns, billboards, TV ads or social media campaigns. These are just a few marketing channels. Real marketing is all about identifying what your customers want and making your brand stand out in the cluttered marketing space. Therefore, including a personal touch to your brand’s story caters those wants in a more personalized way.
There are many ways you can do this, depending on the type of business you own. One of these includes the use of patches. Making custom patches for your business is a unique way to promote your brand. Patches are a unique accessory that can be used on a lot of articles such as clothing, hats, bags, luggage, sports gear, packaging and more. Patches can be attached permanently or temporarily, making it an ideal marketing solution for brands for the following reasons.
- High retention marketing solution.
- Customize to any size, shape or colors.
- Professional.
- Durable.
- Personalized brand messages.
- Cost-effective.
Here are a few tips on how you can use customized patches to promote your business and retain customers:
Apparel and Hats
Have you seen those baristas in coffee shops wearing aprons, hats, and t-shirts with the patches of their brand’s logo on uniforms or hats? Now even if you are visiting the coffee shop for the first time, you will always remember about their particular uniform somewhere in your mind. As people keep seeing these uniforms every once in a while, they recognize the brand right away. This is why it’s always a good idea to get custom patches for uniforms and other merchandise to create your brand identity. Subtle visual elements like this always help customers recognize and distinguish your brand.
Corporate Events
Corporate events and collaborations always include massive marketing campaigns and promotions. You will always find your existing and potential customers interacting with you in these events. For example, if you are organizing a sports game in a stadium, you can hand out free t-shirts with a customized patch of your brand’s logo or name them to market your business. Free merchandise is a meaningful way to promote your business while making your potential customers happy.
Branding a Promotional Giveaway
You might also want to send your loyal customers a promotional give away as a thank you gesture. Patches are a great way to do that. If you label your products by printing the logo on your products, you might wanna reconsider your labeling method. Printed logos fade off in just a few days or a few washes. Whereas patches stay attached to your products forever. No matter how many times you wash them or how many times these patches go through rough environmental conditions, they stay intact. So replacing printed logos with patches would not only promote your brand forever, but also add to the product’s style.
Promoting a Cause
A part of having a responsible and reputable business means actively participating in fundraisers for special causes. And what’s a better way to promote your brand than distributing customized patches for an event.
Distributing customized patches for a specific cause, some examples can be breast cancer awareness or climate change. Its a great way to spread word about the cause and how your business participates towards corporate social responsibility and at the same time promoting your business. People in these events would love to wear these customized patches to show their participation in the cause.
Get in Touch
Our representative at UltraPatches will help you design your artwork and offer you a price quote for your custom patch project. We manufacture embroidered, chenille, PVC, woven, leather and printed patches with infinite customization options. Email us now at info@ultrapatches.com or call us at 541-248-8831 to discuss your project.
